How it works
A Lead Machine You Own
We don't sell leads. We build and run the system that generates them — in your name, on accounts you control.
If you want to buy leads, we’re not the right fit
Most people who land on this page are looking for a company that sells leads. That isn’t us, and it’s worth being clear about why.
Lead services sell you contact information for people who asked for a quote. The problems show up fast:
- The leads aren’t yours. Most services sell the same lead to three or four competitors. Whoever calls back first wins — and everyone else paid for nothing.
- Quality is out of your hands. Wrong service, wrong area, price shoppers, job seekers. You pay either way, and disputing bad leads is a monthly chore.
- When you stop paying, the leads stop. Nothing accumulates. There’s no website getting stronger, no ad account learning, no rankings building. Year five looks exactly like month one.
Buying leads has a place — a new business filling its first calendar, or a slow season — but it’s a stopgap, not a strategy.
What we build instead
We build a lead-generation system for your business and run it month to month. Every piece is set up in your name and stays with you.
- A website that converts — fast, simple, built for one job: turning a visitor into a phone call or a form. Yours to keep.
- Google Ads and Local Services Ads — search campaigns that show up the moment someone in your area is looking, with call tracking on every lead.
- Local SEO and link building — the slower channel that lowers your cost per lead every year it runs.
- Local marketing — Google Business Profile, reviews, citations, email. The unglamorous work that decides who shows up in the map pack.
- Tracking and reporting — every call and form, recorded and reported. Daily numbers you can glance at; a monthly report we go over together.
The site, the ad accounts, the tracking, the data — all of it belongs to you. If you ever leave, you take it with you.
How an engagement runs
- We talk first. Your market, your services, what a good customer looks like, what you’ve tried. If we don’t think we can grow your business, we’ll say so.
- We build. The website (or fix the one you have), the ad campaigns, the Google Business Profile, call tracking and reporting.
- Ads produce first. Search campaigns start generating calls within days of going live. SEO and local marketing build underneath them over the following months.
- Every month, we optimize. Bids, keywords, negatives, ad copy, landing pages, content, links, reviews. You see the numbers; we adjust.
One flat monthly fee. Ad spend is paid directly to Google — never marked up, never a percentage. No long-term contract: we earn next month every month.
Who this is for
Local service businesses that want a steady flow of new customers and would rather own the system than rent the results. Most of our clients are dentists, landscapers, optometrists and home-service companies.
We work with one business per market in each category. If we already work with your competitor, we’ll tell you.
Not a fit: e-commerce, national brands, businesses that want to buy leads, and anyone who needs results without owning a website.
Frequently asked questions
Do you sell leads?
No. We build and run the marketing system that generates leads for your business — your website, your ad accounts, your rankings, your reviews. The leads that come from it are exclusively yours.
How quickly will I see leads?
Google Ads campaigns typically start producing calls within days of launch. SEO and local marketing take months to build, then keep lowering your cost per lead over time. We run both together for most clients.
What happens if I leave?
You keep everything. The website, the ad accounts and their history, the tracking numbers, the data. We never hold a client's assets.
Do you work with more than one business in my market?
No. We take one business per category per market. If we already work with a competitor of yours, we'll tell you up front.
Is there a long-term contract?
No. Engagements are month to month. We'd rather earn your business every month than lock you in.
Do you work with e-commerce or national companies?
No. We work with local service businesses — mostly dental, landscaping, optometry and home services.
Think you're a fit?
Tell us about your business, your market and what you're trying to grow. Frank reads every message.