Websites That Convert

Why the website is part of the marketing

Most businesses that come to us already have a website. Some are ugly and reflect poorly on the brand. Some are attractive and useless. Either way, they don’t convert: a visitor arrives from an ad or a search, can’t find what they need in five seconds, and leaves.

Every lead we generate passes through your website. Ads send traffic to it; SEO ranks it; your Google Business Profile links to it. If it doesn’t convert, nothing upstream matters. That’s why we build and maintain the site as part of the engagement rather than working around whatever’s there.

What you get

A design built to convert. Simple, uncluttered, conventional navigation, clear calls to action on every page, and a layout we’ve tested across dozens of client sites. Your logo, your colors, your photos, your services — on a structure that already works. We don’t build from scratch, on purpose: a custom site is rarely a good marketing idea, and a proven layout lets us test improvements across every client and roll out what works.

Static and fast. We build on a modern static framework and host on Cloudflare’s global network. No database, no plugins to patch, no page builder slowing things down. Pages load in a fraction of a second on a phone — which is what Google and your customers both measure.

Secure by construction. A static site has nothing to hack into. Updates and backups happen through version control, so every change is recorded and reversible.

Built for SEO from the start. A page for every service, a page for every area you serve, clean titles and headings, schema markup, fast load times. The structure SEO needs is there on day one.

Tracked. Call tracking on every phone number, form tracking, and simple analytics you can read at a glance — we use Plausible, not Google Analytics 4, because you should be able to understand your own numbers.

Continuously improved. Websites go stale. Staff change, services change, offers change. We make updates as part of the monthly work, and we keep testing headlines, layouts and calls to action to raise the conversion rate over time.

What it costs

A traditional site is a large upfront bill — five figures isn’t unusual — after which the designer disappears and the site slowly rots. We include the website in the monthly engagement instead: no large upfront cost, and the site is maintained, hosted and improved for as long as we work together.

Websites are available to clients on a monthly marketing engagement. We don’t build standalone sites.

Already have a site?

We’ll look at it. Sometimes the right move is to fix what’s there — speed, structure, calls to action — and sometimes it’s to replace it. We’ll tell you which, and why.