RESOURCES · NEGATIVE KEYWORDS
Negative Keyword List: US Surnames
Copy-ready negative keywords for Google Ads and Microsoft Ads campaigns.
Part of our negative keywords guide.
This page contains a list of common US last names which can be used as negative keywords.
Note that you should review each keyword before applying it as a negative keyword to paid search campaigns.
Common Surnames in the United States
Why you should consider applying names as negative keywords:
If you’re running campaigns for a podiatrist named Doctor Smith in Las Vegas, and someone in Las Vegas searches for “Doctor Wilson Podiatrist”, you don’t want your ad to show as the searcher likely already has a pre-existing relationship with Doctor Wilson and doesn’t represent a good lead opportunity.
Review the list closely before applying.
Surnames can often be nouns (Ball), Colors (Green), Plants (Bush) and have many other double meanings that you may wish to not be negative keywords.
The Negative Keyword List of Common Surnames in the United States
- ABBOTT
- ACEVEDO
- ACOSTA
- ADAMS
- ADKINS
- AGUILAR
- AGUIRRE
- AHMED
- ALEXANDER
- ALFARO
- ALI
- ALLEN
- ALLISON
- ALVARADO
- ALVAREZ
- ANDERSEN
- ANDERSON
- ANDRADE
- ANDREWS
- ANTHONY
- ARCHER
- ARELLANO
- ARIAS
- ARMSTRONG
- ARNOLD
- ARROYO
- ASHLEY
- ATKINS
- ATKINSON
- AUSTIN
- AVALOS
- AVERY
- AVILA
- AYALA
- AYERS
- BAILEY
- BAKER
- BALDWIN
- BALL
- BALLARD
- BANKS
- BARAJAS
- BARBER
- BARKER
- BARNES
- BARNETT
- BARR
- BARRERA
- BARRETT
- BARRON
- BARRY
- BARTLETT
- BARTON
- BASS
- BATES
- BAUER
- BAUTISTA
- BAXTER
- BEAN
- BEARD
- BEASLEY
- BECK
- BECKER
- BEIL
- BELL
- BELTRAN
- BENDER
- BENITEZ
- BENJAMIN
- BENNETT
- BENSON
- BENTLEY
- BENTON
- BERG
- BERGER
- BERNAL
- BERNARD
- BERRY
- BEST
- BISHOP
- BLACK
- BLACKBURN
- BLACKWELL
- BLAIR
- BLAKE
- BLANCHARD
- BLANKENSHIP
- BLEVINS
- BOND
- BONILLA
- BOOKER
- BOONE
- BOOTH
- BOWEN
- BOWERS
- BOWMAN
- BOYD
- BOYER
- BOYLE
- BRADFORD
- BRADLEY
- BRADSHAW
- BRADY
- BRANCH
- BRANDT
- BRAVO
- BRENNAN
- BREWER
- BRIDGES
- BRIGGS
- BROCK
- BROOKS
- BROWN
- BROWNING
- BRUCE
- BRYAN
- BRYANT
- BUCHANAN
- BUCK
- BUCKLEY
- BULLOCK
- BURCH
- BURGESS
- BURKE
- BURNETT
- BURNS
- BURTON
- BUSH
- BUTLER
- BYRD
- CABRERA
- CAIN
- CALDERON
- CALDWELL
- CALHOUN
- CALLAHAN
- CAMACHO
- CAMERON
- CAMPBELL
- CAMPOS
- CANNON
- CANO
- CANTRELL
- CANTU
- CARDENAS
- CAREY
- CARLSON
- CARPENTER
- CARR
- CARRILLO
- CARROLL
- CARSON
- CARTER
- CASE
- CASEY
- CASTANEDA
- CASTILLO
- CASTRO
- CERVANTES
- CHAMBERS
- CHAN
- CHANDLER
- CHANG
- CHAPMAN
- CHARLES
- CHASE
- CHAVEZ
- CHEN
- CHERRY
- CHOI
- CHRISTENSEN
- CHRISTIAN
- CHUNG
- CHURCH
- CISNEROS
- CLARK
- CLARKE
- CLAY
- CLAYTON
- CLEMENTS
- CLINE
- COBB
- COCHRAN
- COFFEY
- COHEN
- COLE
- COLEMAN
- COLLIER
- COLLINS
- COLON
- COMBS
- COMPTON
- CONLEY
- CONNER
- CONRAD
- CONTRERAS
- CONWAY
- COOK
- COOPER
- COPELAND
- CORDOVA
- CORONA
- CORREA
- CORTES
- CORTEZ
- COSTA
- COX
- CRAIG
- CRANE
- CRAWFORD
- CROSBY
- CROSS
- CRUZ
- CUEVAS
- CUMMINGS
- CUNNINGHAM
- CURRY
- CURTIS
- DALTON
- DANIEL
- DANIELS
- DAUGHERTY
- DAVENPORT
- DAVID
- DAVIDSON
- DAVILA
- DAVIS
- DAWSON
- DAY
- DEAN
- DECKER
- DEJESUS
- DELACRUZ
- DELAROSA
- DELEON
- DELGADO
- DENNIS
- DIAZ
- DICKERSON
- DICKSON
- DILLON
- DIXON
- DODSON
- DOMINGUEZ
- DONALDSON
- DONOVAN
- DORSEY
- DOUGHERTY
- DOUGLAS
- DOYLE
- DRAKE
- DUARTE
- DUDLEY
- DUFFY
- DUKE
- DUNCAN
- DUNLAP
- DUNN
- DURAN
- DURHAM
- DYER
- EATON
- EDWARDS
- ELLIOTT
- ELLIS
- ELLISON
- ENGLISH
- ENRIQUEZ
- ERICKSON
- ESCOBAR
- ESPARZA
- ESPINOSA
- ESPINOZA
- ESQUIVEL
- ESTES
- ESTRADA
- EVANS
- EVERETT
- FARLEY
- FARMER
- FARRELL
- FAULKNER
- FELIX
- FERGUSON
- FERNANDEZ
- FIELDS
- FIGUEROA
- FINLEY
- FISCHER
- FISHER
- FITZGERALD
- FITZPATRICK
- FLEMING
- FLETCHER
- FLORES
- FLOWERS
- FLOYD
- FLYNN
- FOLEY
- FORD
- FOSTER
- FOWLER
- FOX
- FRANCIS
- FRANCO
- FRANK
- FRANKLIN
- FRAZIER
- FREDERICK
- FREEMAN
- FRENCH
- FRIEDMAN
- FROST
- FRY
- FRYE
- FUENTES
- FULLER
- GAINES
- GALINDO
- GALLAGHER
- GALLEGOS
- GALVAN
- GARCIA
- GARDNER
- GARNER
- GARRETT
- GARRISON
- GARZA
- GATES
- GENTRY
- GEORGE
- GIBBS
- GIBSON
- GILBERT
- GILES
- GILL
- GILLESPIE
- GILMORE
- GLASS
- GLENN
- GLOVER
- GOLDEN
- GOMEZ
- GONZALES
- GONZALEZ
- GOOD
- GOODMAN
- GOODWIN
- GORDON
- GOULD
- GRAHAM
- GRANT
- GRAVES
- GRAY
- GREEN
- GREENE
- GREER
- GREGORY
- GRIFFIN
- GRIFFITH
- GRIMES
- GROSS
- GUERRA
- GUERRERO
- GUEVARA
- GUTIERREZ
- GUZMAN
- HAHN
- HAIL
- HALE
- HALEY
- HALL
- HAMILTON
- HAMMOND
- HAMPTON
- HANCOCK
- HANNA
- HANSEN
- HANSON
- HARDIN
- HARDING
- HARDY
- HARMON
- HARPER
- HARRELL
- HARRINGTON
- HARRIS
- HARRISON
- HART
- HARTMAN
- HARVEY
- HAWKINS
- HAYDEN
- HAYES
- HAYNES
- HEATH
- HEBERT
- HENDERSON
- HENDRICKS
- HENDRIX
- HENRY
- HENSLEY
- HENSON
- HERMAN
- HERNANDEZ
- HERRERA
- HERRING
- HESS
- HESTER
- HICKMAN
- HICKS
- HIGGINS
- HILL
- HINES
- HINTON
- HO
- HOBBS
- HODGE
- HODGES
- HOFFMAN
- HOGAN
- HOLLAND
- HOLLOWAY
- HOLMES
- HOLT
- HOOD
- HOOVER
- HOPKINS
- HORN
- HORNE
- HORTON
- HOUSE
- HOUSTON
- HOWARD
- HOWE
- HOWELL
- HUANG
- HUBBARD
- HUBER
- HUDSON
- HUERTA
- HUFF
- HUFFMAN
- HUGHES
- HULL
- HUMPHREY
- HUNT
- HUNTER
- HURLEY
- HURST
- HUTCHINSON
- HUYNH
- IBARRA
- INGRAM
- JACKSON
- JACOBS
- JACOBSON
- JAMES
- JARAMILLO
- JARVIS
- JEFFERSON
- JENKINS
- JENNINGS
- JENSEN
- JIMENEZ
- JOHNS
- JOHNSON
- JOHNSTON
- JONES
- JORDAN
- JOSEPH
- JUAREZ
- KANE
- KAUR
- KEITH
- KELLER
- KELLEY
- KELLY
- KEMP
- KENNEDY
- KENT
- KERR
- KHAN
- KIM
- KING
- KIRBY
- KIRK
- KLEIN
- KLINE
- KNAPP
- KNIGHT
- KNOX
- KOCH
- KRAMER
- KRUEGER
- LAM
- LAMB
- LAMBERT
- LANDRY
- LANE
- LANG
- LARA
- LARSEN
- LARSON
- LAWRENCE
- LAWSON
- LE
- LEACH
- LEAL
- LEBLANC
- LEE
- LEON
- LEONARD
- LESTER
- LEVY
- LEWIS
- LI
- LIM
- LIN
- LINDSEY
- LITTLE
- LIU
- LIVINGSTON
- LLOYD
- LOGAN
- LONG
- LOPEZ
- LOVE
- LOWE
- LOWERY
- LOZANO
- LU
- LUCAS
- LUCERO
- LUGO
- LUNA
- LYNCH
- LYNN
- LYONS
- MACDONALD
- MACIAS
- MACK
- MADDEN
- MADDOX
- MAGANA
- MAHONEY
- MALDONADO
- MALONE
- MANN
- MANNING
- MARIN
- MARKS
- MARQUEZ
- MARSH
- MARSHALL
- MARTIN
- MARTINEZ
- MASON
- MASSEY
- MATA
- MATHEWS
- MATHIS
- MATTHEWS
- MAXWELL
- MAY
- MAYER
- MAYNARD
- MAYO
- MAYS
- MCBRIDE
- MCCALL
- MCCANN
- MCCARTHY
- MCCARTY
- MCCLAIN
- MCCLURE
- MCCONNELL
- MCCORMICK
- MCCOY
- MCCULLOUGH
- MCDANIEL
- MCDONALD
- MCDOWELL
- MCFARLAND
- MCGEE
- MCGUIRE
- MCINTOSH
- MCINTYRE
- MCKAY
- MCKEE
- MCKENZIE
- MCKINNEY
- MCLAUGHLIN
- MCLEAN
- MCMAHON
- MCMILLAN
- MCPHERSON
- MEADOWS
- MEDINA
- MEDRANO
- MEJIA
- MELENDEZ
- MELTON
- MENDEZ
- MENDOZA
- MERCADO
- MERRITT
- MEYER
- MEYERS
- MEZA
- MICHAEL
- MIDDLETON
- MILES
- MILLER
- MILLS
- MIRANDA
- MITCHELL
- MOLINA
- MONROE
- MONTES
- MONTGOMERY
- MONTOYA
- MOODY
- MOON
- MOORE
- MORA
- MORALES
- MORAN
- MORENO
- MORGAN
- MORRIS
- MORRISON
- MORROW
- MORSE
- MORTON
- MOSES
- MOSLEY
- MOSS
- MOYER
- MUELLER
- MULLEN
- MULLINS
- MUNOZ
- MURILLO
- MURPHY
- MURRAY
- MYERS
- NASH
- NAVA
- NAVARRO
- NEAL
- NELSON
- NEWMAN
- NEWTON
- NGUYEN
- NICHOLS
- NICHOLSON
- NIELSEN
- NIXON
- NOBLE
- NOLAN
- NORMAN
- NORRIS
- NORTON
- NOVAK
- NUNEZ
- OBRIEN
- OCHOA
- OCONNELL
- OCONNOR
- ODOM
- ODONNELL
- OLIVER
- OLSEN
- OLSON
- ONEAL
- ONEILL
- OROZCO
- ORR
- ORTEGA
- ORTIZ
- OSBORNE
- OWEN
- OWENS
- PACE
- PACHECO
- PADILLA
- PAGE
- PALACIOS
- PALMER
- PARK
- PARKER
- PARKS
- PARRA
- PARRISH
- PARSONS
- PATEL
- PATRICK
- PATTERSON
- PATTON
- PAUL
- PAYNE
- PEARSON
- PECK
- PENA
- PENNINGTON
- PERALTA
- PEREZ
- PERKINS
- PERRY
- PERSON
- PETERS
- PETERSEN
- PETERSON
- PHAM
- PHAN
- PHELPS
- PHILLIPS
- PIERCE
- PINEDA
- PITTMAN
- PITTS
- POLLARD
- PONCE
- POOLE
- POPE
- PORTER
- PORTILLO
- POTTER
- POTTS
- POWELL
- POWERS
- PRATT
- PRESTON
- PRICE
- PRINCE
- PROCTOR
- PRUITT
- PUGH
- QUINN
- QUINTANA
- QUINTERO
- RAMIREZ
- RAMOS
- RAMSEY
- RANDALL
- RANDOLPH
- RANGEL
- RASMUSSEN
- RAY
- RAYMOND
- REED
- REESE
- REEVES
- REID
- REILLY
- REYES
- REYNA
- REYNOLDS
- RHODES
- RICE
- RICH
- RICHARD
- RICHARDS
- RICHARDSON
- RICHMOND
- RILEY
- RIOS
- RIVAS
- RIVERA
- RIVERS
- ROACH
- ROBBINS
- ROBERSON
- ROBERTS
- ROBERTSON
- ROBINSON
- ROBLES
- ROCHA
- RODGERS
- RODRIGUEZ
- ROGERS
- ROJAS
- ROLLINS
- ROMAN
- ROMERO
- ROSALES
- ROSARIO
- ROSAS
- ROSE
- ROSS
- ROTH
- ROWE
- ROWLAND
- ROY
- RUBIO
- RUIZ
- RUSH
- RUSSELL
- RUSSO
- RYAN
- SALAS
- SALAZAR
- SALGADO
- SALINAS
- SAMPSON
- SANCHEZ
- SANDERS
- SANDOVAL
- SANFORD
- SANTANA
- SANTIAGO
- SANTOS
- SAUNDERS
- SAVAGE
- SAWYER
- SCHAEFER
- SCHMIDT
- SCHMITT
- SCHNEIDER
- SCHROEDER
- SCHULTZ
- SCHWARTZ
- SCOTT
- SELLERS
- SERRANO
- SEXTON
- SHAFFER
- SHAH
- SHANNON
- SHARP
- SHAW
- SHELTON
- SHEPARD
- SHEPHERD
- SHEPPARD
- SHERMAN
- SHIELDS
- SHORT
- SIERRA
- SILVA
- SIMMONS
- SIMON
- SIMPSON
- SIMS
- SINGH
- SINGLETON
- SKINNER
- SLOAN
- SMALL
- SMITH
- SNOW
- SNYDER
- SOLIS
- SOLOMON
- SOSA
- SOTO
- SPARKS
- SPEARS
- SPENCE
- SPENCER
- STAFFORD
- STANLEY
- STANTON
- STARK
- STEELE
- STEIN
- STEPHENS
- STEPHENSON
- STEVENS
- STEVENSON
- STEWART
- STOKES
- STONE
- STOUT
- STRICKLAND
- STRONG
- STUART
- SUAREZ
- SULLIVAN
- SUMMERS
- SUTTON
- SWANSON
- SWEENEY
- TANG
- TANNER
- TAPIA
- TATE
- TAYLOR
- TERRELL
- TERRY
- THOMAS
- THOMPSON
- THORNTON
- TODD
- TORRES
- TOWNSEND
- TRAN
- TRAVIS
- TREJO
- TREVINO
- TRUJILLO
- TRUONG
- TUCKER
- TURNER
- TYLER
- UNDERWOOD
- VALDEZ
- VALENCIA
- VALENTINE
- VALENZUELA
- VANCE
- VANG
- VARGAS
- VASQUEZ
- VAUGHAN
- VAUGHN
- VAZQUEZ
- VEGA
- VELAZQUEZ
- VELEZ
- VENTURA
- VILLA
- VILLALOBOS
- VILLANUEVA
- VILLARREAL
- VILLEGAS
- VINCENT
- VO
- VU
- WADE
- WAGNER
- WALKER
- WALL
- WALLACE
- WALLER
- WALLS
- WALSH
- WALTER
- WALTERS
- WALTON
- WANG
- WARD
- WARE
- WARNER
- WARREN
- WASHINGTON
- WATERS
- WATKINS
- WATSON
- WATTS
- WEAVER
- WEBB
- WEBER
- WEBSTER
- WEEKS
- WEISS
- WELCH
- WELLS
- WEST
- WHEELER
- WHITAKER
- WHITE
- WHITEHEAD
- WHITNEY
- WIGGINS
- WILCOX
- WILEY
- WILKERSON
- WILKINS
- WILKINSON
- WILLIAMS
- WILLIAMSON
- WILLIS
- WILSON
- WINTERS
- WISE
- WOLF
- WOLFE
- WONG
- WOOD
- WOODARD
- WOODS
- WOODWARD
- WRIGHT
- WU
- WYATT
- XIONG
- YANG
- YATES
- YODER
- YORK
- YOUNG
- YU
- ZAMORA
- ZAVALA
- ZHANG
- ZIMMERMAN
- ZUNIGA
Other Keyword Lists
When you’re done with this list, be sure to check out our other keyword lists:
Bonus: Check out our article on how to find negative keywords based on your own campaigns.
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